Sean John Records

Founded in 1998 by music icon Sean u201cDiddyu201d Combs, Sean John quickly became a cultural force that took the fashion world by storm.Inspired by the extraordinary lifestyle of Diddy himself, Sean Johnu2019s impeccable design bridged the gap between menswear and streetwear long before it was trendy.And when you redefine menu2019s fashion, awards follow. In 2004, Diddy was named CFDA Menswear Designer of the Year, the ultimate honor, cementing Sean Johnu2019s legendary status.And the awards keep comingu2026 Sean John received the prestigious Fifi Award for its fragrance Unforgivable in 2007, then again for the scent I Am King in 2009.Today, the brand spans multiple categories, including Tailored Suits, Outerwear, Hats, Watches, Eyewear, Fragrance, Loungewear, Bedding and more.